Task 3 - (Essay Proposal)

A proposed essay title or topic
Subcultures and Pseudo-indivdualisation

The main issues addressed by your argument (in bullet points)
- Looking at how some subcultures are defined by music.
- The ‘look’ of subcultures - specifically the ‘emo’ or ‘scene’ culture.
- How the album cover, t-shirt graphics etc. of certain bands conform to the nature of the particular ‘subculture’ that they are labelled with.

Any visual material that you will look at (include hyperlinks if possible)
- Music videos
- Band merchandise - i.e. www.grindstore.com sells a variety of band merchandise.

What theoretical approach / methodology will you use? e.g. marxism, the gaze, psychoanalysis etc.
- Critical theory, Marxism, pseudo-individualisation, cultural theory and popular culture etc.

Which specific theorists / writers will you refer to?
- Hebdige, Adorno (possibly more)

At least 5 books / articles / resources already located (referenced using Harvard)
- Thornton, Sarah. and Gelder, Ken (eds) (1997) The Subcultures Reader, London and New York, Routledge.
- Borden, Iain (2001) Skateboarding, space and the city: architecture and the body, Oxford and New York, Berg Publishers
- Gunster, Shame (2005) Capitalizing on culture: critical theory for cultural studies, Canada, University of Toronto Press.
- Story, John (2009) Cultural theory and popular culture: an introduction, Harlow, University of Georgia Press.
- Hebdige, Dick (1979) Subculture: the meaning of style, London, Methuen Publishing.

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